National Liberty Memorial Brand Identity
LOGO & BRAND IDENTITY · ART DIRECTION · COPYWRITING
Design B&B was tasked with creating a visual brand identity for the National Liberty Memorial, a monument that will be built in Washington, D.C. to honor the often overlooked enslaved and free Black soldiers who fought in the Revolutionary War.
Thanks to our client’s years of research, we were able to use patriots’ names to create a type-as-texture pattern. The I’s separating each name — also seen in the logo — represent the pledge of service that thousands of Black veterans made to America.
A Monumental Brand
Our team also drew inspiration from Kehinde Wiley, whose stunning portraits reinvigorate historical elements with a modern twist. We sourced traditional 18th-century wallpaper patterns, brightening them with vibrant colors inspired by both the US and the Pan-African flags to create a modern aesthetic that reflects the complex forging of a nation.
