Ad Concepts for Catskills Tourism

Client (conceptual): Catskills, NY tourism (VisitTheCatskills.com)

Target Audience: Millennials living in New York City and the surrounding areas

Campaign Purpose: Encourage New Yorkers to try a relaxing and adventurous vacation to the Catskill mountains, just a few hours north of NYC. The web ads target young NYC residents, and the print ad would be featured in local publications & tourism brochures.