Client (conceptual): Brooks, a running shoe company based in Seattle with a wide variety of footwear and athletic clothing.

Target Audience: Active, medium to high income men and women with varying levels of running expertise, with a wide age range of late teens through adulthood 

Campaign Purpose: To convert casual website visitors to paid customers. This campaign would begin after the visitor to Brooks’ home page has signed up to receive promotional emails in exchange for a 25% discount offer.