Chicago Jobs Council

BRAND IDENTITY · LOGO DESIGN · COPYWRITING · ART DIRECTION

For more than 40 years, CJC has been educating and advocating for employment equity as a pathway out of poverty. The organization works with lawmakers to develop policies that help people find and retain jobs, and also runs trainings for professionals who work directly with jobseekers.

We distilled this work into a system that was both visually exciting and easy to understand. CJC's new identity symbolizes their trailblazing work with an energetic color palette and bold typography. Shape language provides endless opportunities for communication through data visualization and animation. Lastly, a refreshed photo style and courageous tone of voice let CJC's personality shine, as they continue to make powerful strides within the workforce development field.