Brewery Ommegang's Five Borough Bar Crawl

In October 2015, Brewery Ommegang organized a three-day bar crawl highlighting craft beer bars and microbreweries in New York City. Guided by extensive social media promotion, participants journeyed through all five boroughs and enjoyed sampling, branded giveaways, and custom woodcut-printed t-shirts. Guests who completed the crawl were “awarded” a medal.